Every post you see on Instagram was built to make you feel something. That feeling isn't an accident — it's the product.
You'll scroll through 8 posts. For each one, tell us how it makes you feel. Then we'll show you the strings.
Calm content doesn't get shared. So the machine never shows you calm. Every post in your feed is competing to pull a reaction out of you — and the stronger the pull, the more the post wins.