Nazanin brings a rare combination of academic rigour and hands-on research design to WizeGen. She holds a PhD in Strategy from the University of Amsterdam, where her research focused on business model innovation and disruption in tech companies. Her background in industrial engineering and business administration gives her a systems-level view of how platforms shape behaviour, an approach she applies directly to how WizeGen structures its learning scenarios and research process.
Research design, evidence grounding, and scenario validation